About Us

Established in 1982, with more than 3700 employees,  900 branch and more than 400 unique Oriental and Western luxurious fragrances, Suparaoud is the largest fragrance manufacturer and retailer around the world specializing in incense, oriental perfumes and oil perfumes.

Being the Scent of Luxury, Suparaoud  is a prominent and trusted name with over 30 years of expertise in the production of authentic scents. Winning first place in the Middle East, Africa and the 11th globally as classified by Euromonitor in 2013, and ranked as one of the strongest hundred brands in Saudi Arabia in 2013.

Our Mission

At Suparaoud we understand that achieving greatness doesn’t come easily, you have to prove to the world that you are worth it and you have to keep in mind that every single detail counts.

We thrive for perfection, diversity, sophistication and excellency in all our products. To achieve that we became creative with everything from the product itself to choosing distinctive designs for all our perfume bottles that preserves our Arabian culture and heritage.

Our Vision

At Suparaoud we proudly admire our Arabian Heritage and our one and only goal is to represent it to the world in the best way it should be. For us we do that through our products; every scent carries a piece of heritage, culture and traditions of the Middle East in general and the Arab World in particular.

We always strive to reach the highest levels of excellence. Whether it’s quality or uniqueness in our products or the way we gather our thoughts to take the highest levels of competitiveness and reaching the skies. Admiring charming scents, exquisite designs, velvet Touch and legendary imaginations. Seeing the sophistication in our clients’ eyes is our aim.

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